1) Men did drink free, but not just any beverage. In fact, only one drink was "free," the house "lager," which I'm pretty sure was poured from a keg of Milwaukee's Best. It was disgusting.
2) Guys were given ~5 oz. dixie cups with which to drink from. Now, this wouldn't be too much of an issue if it wasn't for the fact that the keg was behind the bar, and you had to wait for the bartender to get you a refill. And since most guys had the "free" mentality, tips were not forthcoming, thus the bartender had very little incentive to give you snappy service. The lines were notorious.
3) The keg ran out at 11:19 PM and was not refilled. So, really, it was "Mensday Wednesday" for 1 hour and 19 minutes.
Needless to say, I refused to stand in a ridiculous line for a 5 oz. portion of horse spit beer. Pabst Blue Ribbons were $2, and I was happy. I will not go back to this bar on a Wednesday, and I think many other people feel the same. The market has spoken.
So, I argue that "free stuff" actually has costs, though not monetary, that are much greater than a dollar price. Last night there was little drinking taking place, and neither the bar tenders nor the customers were very happy (which was the total opposite of what everybody wanted before they went out). Sure, some people saved a few dollars, but I'd be willing to bet that on net, most everybody suffered psychic losses.
Reminds me of "free admission" at Chuck E. Cheese. Sure, it's free, and even the games are cheap, but the quality of service is poor, games are poorly kept, and there's a gang member at every quarter slot. I'd go there if the price were higher.
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